When talking about digital photos, an average user will not know much about them except that they are taken by a camera, can be viewed on the monitor, or printed out. An average user will not know that there is much more information in each image apart from its visual appearance. There is a lot of information stored inside each image, which will also depend on the image format. TIFF is one of the most complex image formats. TIFF does not lose any information during the conversion process, so everything stored within the image file will remain there. When a TIFF file is created, it takes some traits of the two image formats – RAW and JPEG and keeps them alongside with other image information. Depending on the software, TIFF may be interpreted differently, and the users come across an issue once in a while when TIFF is not converted properly, because the traits of RAW or JPEG are recognized. ImageConverter Plus is attuned to the slightest variations of the TIFF image format. Even if we deal with TIFF with embedded JPEG, TIFF traits will be interpreted in favor of TIFF, and will be converted accordingly.