At first sight each image looks simple and contains nothing except the people (or landscape, etc) photographed, and memories, of course. Hard to believe, but there is much more information hidden behind the image. It’s like the image “genealogy” containing the information of the file type, date when it was taken, camera used, ownership information, and other descriptive elements. Alongside with advantages that the metadata offer, there may be inconveniences as well mostly related to privacy. There are two types of metadat a: EXIF and IPTC. Exchangeable Information File Format (EXIF) is used by camera manufacturers to store the information built inside the image file. EXIF also describes some camera settings, such as aperture, shutter speed, white balance, etc. These data are important for any software supposed to open and process the image file. EXIF is normally not altered, except for the situations when some settings, such as date, time, etc. were incorrect. IPTC (The International Press Telecommunications Council) includes the fields to insert the photographer’s name, location of a photo, and any other additional information the photographer finds useful. By removing or altering metadata from a file you protect your privacy when sharing photos on the web. The possibility to remove or edit metadata, including GPS, exists with ImageConverter Plus. Choose between “overwrite” or “remove” it in the corresponding menu.