Promote your current news to the press

Press-kits or media kits as they are called sometimes, are supposed to inform media professionals or potential clients about your business. There are different ways to create a press-kit – they can come out on paper, be digital, or come out in both ways, so that you can either email it to the journalist, or send it by regular mail with an accompanying letter. Press-kit can help you explain how your company fits the market, describe the projects you participated in, or attract journalists for potential interviews. If your press-kit is digital, it’s possible to offer a link to your website not to overwhelm the viewer with the information. High quality photos are a must. Journalists, presenters, or anyone the press-kit is addressed to, should be able to download high-resolution images for publication. The best image formats to choose from are JPEG, TIFF, or PDF that are suitable for print publication. TIFF was designed for processing raster images. It can save black-and-white, grayscale, indexed color, RGB, and CMYK images. TIFF is known for several compression algorithms, including famous LZW compression. Saving in TIFF ensures that the file can be opened by any application able to read bitmapped images. Once placed in a program, you can edit, scale, and manipulate your TIFF images, and that’s what makes it really attractive. ImageConverter Plus supports all variations of the TIFF format. A CMYK TIFF file will often print faster than another format because of the way the image data is sent to the printer. PDF documents will save your image layers, making it easy to return to image processing applications to edit them. JPEG is the simplest of the above three and compresses the images ensuring the high quality and a small file size. ImageConverter Plus allows conversion in between these image formats, lets you change image dpi, resize you images and do many other useful things for your press-kit.