Understanding what motivates people to take action is the underlying force that allows the best hotel management companies to increase demand for their guest rooms. Selling your hotel to the traveling public is a very complex process. Attention should be paid to every detail. If you can provide more of what a guest wants at a better price than the competition, word will get around and your occupancy rate will soar. Alongside with pricing policy and high quality customer service, hotel industry requires marketing policy involving advertising. A busy customer is unlikely to use any other resources apart from the online ones to choose the best place to stay at during vacation or business trip. The user needs to see that the hotel is of high standard, offers great views and great food. Even if the hotel is not as good as it looks like, good photos will make it advantageous. ImageConverter Plus can turn professionally made photos into great-looking photos applicable for the Internet. ImageConverter Plus can optimize the photos and apply extra effects like color correction, brightness/contrast, etc. Another necessity is to prepare photos for printing. What you see on the computer monitor is not necessarily what you will see when the photo is printed out. You can change image dpi to produce high quality advertising printing materials that will help attract more guests to the hotel.