Increasing brand recognition

Do you have a folder full of electronic files of your logo and other branding material? Are you about to create a logo and are wondering what file formats to get it delivered in? Logo is a powerful way to help customers recognize your business and add a professional touch to your online and printed business materials. Decision on what format to use for your logo will be based on where you intend to use it. If you are a traditional company, then the most common usage of the logo would be on your corporate stationery, your collateral marketing materials, your shop/building signage and perhaps on packaging and merchandise. In this case EPS files are most advantageous. EPS logos are in vector format, which means that they are resolution independent. They can be resized to any dimension with absolutely no loss of quality. They can also be edited line by line, curve by curve. ImageConverter Plus will allow you to save the image in the EPS file and then compress it since it is normally too big. Web design logos should be friendly to Internet browsers. There is nothing worse than going to a website and waiting for the graphics to load. You need a GIF file for this purpose. GIF file gives you options not allowed by other extensions. The main benefit of a GIF file is its transparency; it is the only type of a file extension that supports a clear background, which may be used to overlay your logo against any type of design, color or pattern. ImageConverter Plus allows conversion to and from the GIF format. PNGs are bitmpapped image formats that can be used instead of GIF images. PNG logo images are superior to other pixel based formats as they employ a “lossless” data compression system. PNG format also features Alpha channel transparency – the ability to turn off the complete background surrounding a logo image, or to make the image transparent to various levels. ImageConverter Plus also fully supports this format for all types of processing.