Web designers of any experience sometimes doubt which of the two image formats to use. The rule we would recommend would state the following: Use JPEG if you have lots of colors, and use GIF if you have just a few colors or no color gradations. Both image formats provide perfect compression algorithms. This means that they make the image smaller in size still keeping decent image quality. No matter that they are similar in this ability, GIF will not be a good choice for photographic images with millions of colors. Most of the web graphics saved in GIF do not exceed 10kb. JPEG will be noticeably larger even if there are just a few colors. GIF is a winner when we deal with non-dithering images with few colors. JPEG will be the winner for images with color gradations, for example, photographs. Another advantage of GIF is its ability to support animation. Animated GIFs are created by means of connecting separate frames together and assigning delay times between the display of the different frames. No other image format can surpass GIF in this feature widely used in the Internet for logos and icons. GIF images can also represent text without distorting it. Every pixel matters in GIF, while JPEG gets its good compression by doing approximations. Both image formats are supported by ImageConverter Plus for input and output conversion. You can easily convert JPEG to GIF and also convert GIF to JPEG. There are additional parameters to choose from, though all the necessary settings are default ones.