The idea of taking photos in RAW is pretty daunting to new camera owners. It’s a new world, and it takes a different approach than you might be used to with the traditional JPEG. You have to remember though that with JPEG image compression is always applied to reduce the file size, even when the highest quality option is selected. When you shoot RAW, no image compression is applied, so you are retaining the highest image quality possible. RAW also has a higher color depth, and it gives you total control over the white balance. The biggest need for professionals shooting images in RAW is to find proper software able to process images produced by different camera manufacturers. We have invested into our software to ensure you get high quality and distortion free images produced by all the contemporary cameras including Canon PowerShot G11.