Some digital cameras offer the option to save photos in RAW format instead of JPEG. Possessing Fuji F700 you are probably aware of this format’s strengths. The most common reason to shoot RAW is to handle tricky lighting situations. Getting the color right in a digital image is hard, and the automatic white balance setting does not always work. But instead of worrying about setting the white balance, you can make your best guess, shoot in RAW mode, then change the white balance of images on the computer. ImageConverter Plus allows you to view, edit and convert RAW and other formats from Fuji F700.